I received a live brief opportunity at the end of 2022, from a Business Woman whos brand is named "To Bump & Beyond Fitness”, she offers exercise classes for pregnant and postpartum women. This client wanted a new and improved version of her logo to be completed as quickly as possible, as she was going to be displaying this new logo at her upcoming fitness studio open day.

I began by creating two target audience profiles, to help me gain a better understanding of my target audience.

I also immersed myself within the vast array of existing fitness related logos. This helped me to become inspired and ultimately decide which direction, and style I wanted my version of the To Bump & Beyond Fitness logo to appear in.

After, I had completed my research, inspiration, initial design ideas and developments, I ended up with a logo I was very proud to have created within a few day’s time. I wanted my design to look feminine and reassuring, as well as fitness related. Due to the fact that mothers today are under a lot of pressure from society, so it was important to me, as a mother myself, for my logo to convey positivity and a sense of calm.